Habitare Pro, the trade show division of the yearly Habitare fair is an enhanced platform dedicated for B2B companies for the business of design. Providing a unique platform to meet, network and promote business relationships and showcase new products to a targeted audience in a curated space.

We help facilitate business opportunities with leading architect and design industry professionals, developers, buyers, specifiers and press. Our networking events are tailored to a focused audience incorporating an ‘Architecture focus day’ and a ‘buyer focus day’ incorporating workshops to optimise these encounters. Our professional talks program aims to inspire, bring together architects, designers, thinkers and academics.

Habitare Pro encompasses a central bar, meeting lounge and networking area which is host to the exclusive Pro networking party, plugging you directly into the the Nordic cool design scene.

Habitare Pro pricing 2025:

A space or a pre-built booth package at the event is available. 

Showroom partnership is part of the department, also available separately. Read more about the partnership.

25,5% VAT is added to all prices.

Wall painting with a special color or carpet color/flooring material change available for an additional fee.

Additional advertising placements

Structures exceeding the standard height (300 cm in Pro-area) are advertising spaces subject to a minimum charge of €450. In two-story structures, 50% of the second-floor area is invoiced for rental. Structures 300 cm high must be approved by Messukeskus’ technical advisor 45 days prior to the event. Please submit the information no later than 45 days before the start of the exhibition by sending the drawing to osastopalvelut@messukeskus.com.

The Neighbours themed exhibition will present today’s design and materials

The Neighbours area will be reconceived this year by one of Finland’s most famous interior designers, Laura Seppänen.

The Neighbours themed exhibition will present today’s design and materials, as well as topics related to homes, interior decoration and construction. The area will provide an opportunity to explore how people’s personalities and life situations, time, and emotions are reflected in the home, what creates the mood of the home, and how the spaces within the walls are adapted for a variety of lifestyles. The Habitare 2025 theme of Touch shows in the material choices, contrasts and layers of the area; Neighbours also invites you to touch and experience the spaces.

Join the partners of Habitare Neighbours?

Habitare Neighbours participation includes participation in the curated Neighbours exhibition and, depending on the company’s choice also a stand in the Neighbours block.

The partners of Habitare Neighbours are visible during the event in the company listing of the theme area, on the Habitare.fi opening Habitare Neighbours website, and in the area’s marketing and communication.

Habitare Facebook + 28t. followers

Habitare Instagram + 19,8t. followers

Habitare Messuklubi +20t. members

Habitare.fi +100 000 visitors / +420 000 views

Habitare Neighbours area – Participation packages

• Participation in a curated Neighbours exhibition
• Visibility in the exhibition Neighbours area in the company listing and room cards of the area
• Visibility on the Habitare Neighbours website and in the exhibitor listing (website + exhibition guide)
• Visibility in Habitare newsletters and social media
• Opportunity to participate in the program
• Access to area images for the company’s marketing use

1500€ + VAT 25,5 % / If the company has its own booth at the event
2250€ + VAT 25,5 % / If the company is participating in the Neighbors exhibition only

Neighbours area small booths

Small booths (Includes visibility in the Neighbors exhibition, ready-made small booth structures, and exhibition space)

4m² 3950€ + VAT
6m² 4750€ + VAT

Antiques, vintage and art sale

Habitare Vintage brings together enthusiasts of antique, vintage, and old art – experts, collectors, professionals, hobbyists, and traders. The area also introduces new visitors to the worlds of antique and vintage. The area is conveniently located in the Decor Hall, focusing on interior decoration.

Habitare Antiikki & Vintage pricing

The price of the exhibition space is 72,40€/m² + VAT including a stylish dark red carpet (373).

Note: the price does not include stand structures and technology.

Habitare Choice nostaa näkyviin yritysten vastuullisia askeleita

Habitare Choice highlights companies’ actions in responsibility
Choice will continue to resonate in 2025, because responsible choices are the ones that make the small positive stream that will hopefully grow into a river. Habitare Choice welcomes companies and organizations that have made conscious choices in favour of a more responsible and sustainable future. The exhibition will be curated by the interior stylist Susanna Vento.

Are sustainability, rationalisation of consumption and responsibility, among your company’s core values? It translate into real actions, small steps or big leaps? Tell us about it and nominate your company for the Habitare Choice area!ksina? Kerro siitä meille ja ehdota yritystäsi Habitare Choice -alueelle!

Habitare Choice stand sizes and pricing

9 m2	3450 €
12 m2	4300 €
18 m2	6350 €
27 m2	8500 €

25,5% VAT is added to all prices.

The stand includes

Structures

• Stand structures, lighting and flooring material

Information board/poster for the stand

• Company “choice” printed in two sentences in Finnish and English

Social media cooperation with Habitare / Susanna Vento on a case-by-case basis according to content requests

Note! Departments will be curated and the company will have to make a curation plan

Habitare Choice table slot

The curated product can be placed either on a table or hanging from the ceiling.

approx. 1,5m² 1100€ + VAT

Habitare Handmade area highlights handmade craftsmanship and Finnish artisanal expertise

Habitare’s New Handmade Area invites skilled artisans: entrepreneurs and practitioners whose domestic and high-quality handicraft products, as well as expertise, are desired to be showcased to trade fair visitors.

Habitare Handmade offers an overview of Finnish handmade products and a diverse range of materials, and invites visitors to participate in diy workshops and watch demonstrations by local operators. The area will be organised in collaboration with designer and entrepreneur Susanne Hamari / Think Today, who has extensive experience in the arts and crafts industry.

The official educational partner of the Habitare Handmade area is XAMK Restoration.

4 m2	990 € + VAT
6 m2	1090 € +VAT
9 m2	1490 € + VAT
12 m2	1890 € + VAT
18 m2	2600 € + VAT

Included in the stand:

White wooden structured walls, roll carpet (brown), electrical outlet, 1 piece of multi-metal lamp / 1 meter longer wall.

The wall height is 2500 mm, and you can nail and screw into the walls. Any self-applied tapes must also be removed by yourself, otherwise removal will be invoiced.

Habitare Materials is a new kind of interactive material library at Habitare, where visitors can explore surface materials and experiment with combinations of different materials for their projects and purchases. A visitor can choose, combine, and arrange the displayed material samples to create own collage on the collage table, which you can capture and share. Additionally, you will receive product information from manufacturers for the materials you like, helping with future purchases.

The goal is to provide a participative exhibition experience for the visitors, increase material awareness and enable a new way of participation for material manufacturers.

Habitare Materials shows the direction in which materials are heading. Maria Klemetti Laine and Jussi Laine of Nemo architects, who designed and curated the material library, believe in respecting the layered nature of spaces and highlighting old. The new and revised Habitare Materials will be featured at Habitare this autumn.

Habitare Materials pricing

Small booths at Habitare Materials

Wall painting, decals, etc., can be ordered through us for an additional charge. Changes must be made by August 1, 2025.

The Block, Habitare’s area for new design, brings together emerging designers, fresh product ideas, and manufacturers. The Habitare Talents exhibition will feature four designers who are in the early stages of their careers, but who have already established a recognisable designer identity and shown proof of their skills. Every year, Habitare Protos presents 10–12 ideas for future products. The exhibition, which will be held for the 15th time next autumn and has showcased some 160 product ideas, has presented prototypes from furniture to small objects, with some of the featured products becoming production items for several companies.

Elina Aalto and Saara Renvall from Imu Design will be responsible for curating and producing the exhibitions. In addition, the jury will include the creative lead at Habitare, Päivi Helander, and this year’s non-permanent member of the jury, the designer Antti Tuomi, who was featured in the Talentshop exhibition in 2023. The competition secretary will be the Habitare producer Ida Ågren.

Freelancers:

Stand size	Stand price/m² + VAT
3×3= 9 m2	890€ + VAT 25,5%
3×4= 12 m2	1050€ + VAT 25,5%
Larger stands	86€/m2 + VAT 25,5%

Schools:

69,50e/m2 + vat 25,5% +  truss lighting. 25€/m2 + vat 25,5%

Expostart 650€ + vat t is charged from all exhibitors (incl. socket 16A 230V 3.6 kW and energy consumption)

The stand space includes wall structures (height 3000 mm) made of OSB panels and the area’s unified truss lighting. The flooring material is concrete. The walls may be treated according to the specific guidelines for the Block area. A sufficient amount of light will be directed from the area’s truss lighting based on the size of the booth. Additional suspension points/lighting suspension points, carpets, and electrical sockets can be ordered for the booth at an additional cost. Additional orders must be placed by August 1, 2025.

Habitare showroom benefits

Habitare, Finland’s leading and most established Nordic design fair will showcase the best showrooms within the Helsinki design district. A key platform bringing design professionals and design enthusiasts directly to Helsinki’s Messukeskus and your showroom door!

Participate with your showroom and enhance your visibility:

Showroom Map

• Showroom pinned on a physical and online map highlighting all showrooms and locations to attending visitors.

Habitare.fi

• Showroom listed on Habitare website, 50 – 100 word description, 1 x image, address, link to website
• Showroom events and activity displayed on the showroom programme calendar, allowing visitors to book and attend you

Social Media Campaign

• A series of post shared across Habitare social media channels highlighting showrooms to promote your brand, product and showroom with a total reach of 42k+ (Instagram, Facebook, LinkedIn)

Marketing Campaign

• A series of dedicated email promotions highlighting showrooms to our global mailing list of 35 000+ subscribers (architects, design professionals and design enthusiasts)
• A series of newsletter features highlighting showrooms to our global mailing list of 35 000+ subscribers (architects, design professionals and design enthusiasts

Visual Communication Assets

• 1 x physical showroom sign
• Digital banners, logos and event material to use across social media and websites
• Habitare will provide way-finding signage in the city to guide the visiting audience to the showrooms within the design district during the Habitare fair week

Sign up as an exhibitor at Habitare and your showroom included for free!

Maximise your brand awareness by taking advantage of our stand and showroom duo. By exhibiting at Habitare’s main event venue at Messukeskus your showroom will automatically be included in our website listing free of charge. This will ultimately increase your visibility and success of your brand and showroom.

 

SHOWROOM PACKAGE €2500 + VAT 25,5%