16.9.2021 12:00 - 13:00 · Arena · Reimagine - Mielikuvituksen aika

KEYNOTE: Marcel Wanders: The story and philosophy behind project BASTA and the future of the industry

Marcel Wanders will share his story about why he became an owner in a Finnish design company and how he thinks furniture companies will look like in 5 years.

Marcel Wanders is Creative Director and owner of BASTA.

"...if poetry and painting are about love, why do we think design is about functionality?"

Marcel is the creative director of Magic Factory. Previously he has founded Moooi, one of the most revolutionary design companies of our time and a design studio in his own name. He has worked with brands such as Louis Vuitton, Alessi, Baccarat, Flos, KLM, Hyatt Hotels Corporation, Morgans Hotel Group, Puma, and Swarovski. His studio is credited with 1,900+ iconic projects so far. Today, many of Marcel Wanders’ designs are celebrated in some of the most renowned museums in the world, including the Centre Pompidou (FR) and MoMA (US), and Stedelijk Museum Amsterdam (NL). Marcel Wanders has been part of shaping the entire design industry and is a strong advocate for a more romantic and humanistic design thinking. Marcel holds a master degree in business from INSEAD, The Business School for the World

  • Aika: 16.9.2021 12:00 - 13:00
  • Paikka: Arena
  • Esiintyjät: Marcel Wanders