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The Block: Protoshop & Talentshop


Every year Habitare presents the four most exciting Finnish designers whom the world should be following right now. These selected designers are offered an own small stand with uniform architecture where they can exhibit several designs.

Talentshop is searching for young designers living and working in Finland. Designers are expected to have a strong own design identity. Each of the selected designers will have their own stand at Habitare Talentshop. Since the beginning, Talentshop is curated by Elina Aalto, Krista Kosonen and Saara Renvall from Imu Design.

The designers of the Talentshop are Ville Aakula, Ekin Kayis, Mari Koppanen and Zuzana Zmatekova.

Read more about the designers


Habitare’s Protoshop exhibition presents 10-12 new prototypes and product ideas. The selected prototypes demonstrate an insightful way of finding new solutions to current issues and the ability to turn an idea into a product that will stand the test of time.

Over the years, Protoshop has pioneered and highlighted young, new design. Prototype proposals can be any design objects related to either the home or work environment. The jury is looking for clever, original designs which have product potential. The exhibition is curated by Elina Aalto, Krista Kosonen ja Saara Renvall from Imu Design together with Laura Sarvilinna, Creative Director of Habitare.

In 2022, we will exceptionally present both the 2020 and 2021 Protoshop designers. 

Get to know the 2020 designers Get to know the 2021 designers