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The Block: Protoshop & Talentshop

In 2021, Habitare will exceptionally present both the 2020 and 2021 Talentshop and Protoshop designers.

Talentshop 2020 & 2021

Every year Habitare presents the four most exciting Finnish designers whom the world should be following right now. These selected designers are offered an own small stand with uniform architecture where they can exhibit several designs.

See the 2020 designers

Talentshop is searching for young designers living and working in Finland. Designers are expected to have a strong own design identity. Each of the selected designers will have their own stand at Habitare Talentshop. Since the beginning, Talentshop is curated by Elina Aalto, Krista Kosonen and Saara Renvall from Imu Design.

The designers of the Talentshop 2020 are Ville Aakula, Ekin Kayis, Mari Koppanen and Zuzana Zmatekova.

Read more about the 2020 designers

Protoshop 2020 & 2021

Habitare’s Protoshop exhibition presents 10-12 new prototypes and product ideas. The selected prototypes demonstrate an insightful way of finding new solutions to current issues and the ability to turn an idea into a product that will stand the test of time. Application period for Protoshop 2021 is now open!


Over the years, Protoshop has pioneered and highlighted young, new design. Prototype proposals can be any design objects related to either the home or work environment. The jury is looking for clever, original designs which have product potential. The exhibition is curated by Elina Aalto, Krista Kosonen ja Saara Renvall from Imu Design together with Laura Sarvilinna, Creative Director of Habitare. Application period for Protoshop 2021 is now open!



The designers behind the selected prototypes in 2020 are Tatu Laakso, NG Wing Yin (Didi), Essi Aalto, Tautvydas Petruškevičius, Elina Parmakoff & Katarina Westerlund, Maiju Räty, Laura Kuusajoki, Miika Ruotsalainen, Aleksi Peltonen, Lilli Ilmavirta, Veli-Antti Virtanen and Virpi Heikkinen.

Get to know the 2020 designers

Protoshop in cooperation with