Habitare Choice
Habitare Choice to highlight companies’ actions in responsibility
The Habitare Choice area, to be featured for the third time at Habitare in autumn 2025, will highlight companies’ steps towards a more sustainable future. The area will showcase companies that operate based on responsible values, and the exhibition will be curated by interior stylist Susanna Vento. From the Habitare Choice area, you can pick up ideas on how to make sustainable choices for every room in your home.
In autumn 2024, the Habitare Choice area introduced several new workshops, inviting visitors to explore intangible experiences and learn new skills. “The workshops inspired fair visitors, and in autumn 2025, we will respond to their popularity with an exciting new workshop area. Alongside hands-on activities, we will offer opportunities to calm the body and mind amidst the hustle and bustle of the fair. The new Choice Pavilion will provide a space for relaxation during the fair day,” says Susanna Vento.
The Habitare Choice workshop area in 2024 was furnished by Franckly.
Habitare Choice area will highlight the actions companies and organisations have taken towards a more responsible and sustainable future. Exhibits will include products and product concepts that focus on responsibility and sustainability. The driving values behind the area, to be realised in collaboration with the interior stylist Susanna Vento, include inclusiveness and the acknowledgement of responsible actions.
“We want to highlight companies and organisations that have taken significant steps in a more sustainable direction, in terms of both production and materials. If a company is doing something particularly well in terms of responsibility, people should know about it. Change begins with individual choices and new ways of doing things. At the same time, it is important to remember that companies cannot change overnight. Habitare Choice provides a place to acknowledge small, good deeds”, says Susanna Vento, describing the starting points of the design.
Vento would like visitors to Habitare Choice to experience moments of revelation or insight regarding sustainable design. Being responsible and eco-friendly does not exclude aesthetics, which is to say that products can also look appealing and beautiful.
In 2024, Habitare Choice presented ideas on the role of surface materials, for example, as part of sustainable living
“Habitare Choice highlights, for example, surface and construction materials and presents the idea of how to build a more sustainable home and make responsible choices. A home can be ecological right from its structure,” said Susanna Vento, the interior stylist curating the area.
At Habitare Choice, visitors saw, among other things, repurposed demolition waste materials, boards and insulation materials made from wheat straw, natural stones, and environmentally friendly paints. Other items featured will include technology and recyclable furniture. Additionally, there was workshop-style programming throughout the event, including fragrance workshops.
“I believe and have noticed that people are no longer hoarding so much stuff. Instead, people are more into pursuing what is intangible: thrills, experiences, and knowledge. When you learn skills and get an understanding of what goes into making things, your appreciation for each product changes radically. At the same time, you understand how something is created, what it takes to create it, and what the effort is”, says Vento.
In Habitare Choice, small acts are recognized
“Responsibility should be a key part of the consumption behaviour of every one of us and the starting point for the business of every company. However, it is a complex and ever-changing world, and the real challenges are bigger than just people. That is why even small actions matter. They accumulate and move things forward towards a better future.
In addition to responsibly created products and concepts, Habitare Choice welcomes material innovations. The exhibition structures used in the area are 100% recyclable.
“Finland has made some great innovations, including pulp-based textiles and biodegradable packaging materials. And the changes are truly spectacular. Even now, any one of us can make more responsible choices”, Vento points out.
In 2024, Habitare Choice featured:
Arkivé Atelier I Artek I Bolon I EcoPanel (former Olkilevy) I Genelec I Hiil I Jokipiin Pellava I Lapuan Kankurit I Loki I Martela I Mifuko I Mysoda I Niimaar I OnePan I Pidät I Sees I Spolia Design I Studio Eggi I Suomen Luonnonmaalit
Would you like to exhibit in the Habitare Choice area?
Does your company prioritize sustainability, streamlining consumption, and responsibility? And does it manifest in real actions, whether small steps or big leaps? Tell us about it and propose your company for the Habitare Choice area!