Exhibitor’s guide

• Check your invoicing details on the order confirmation and send any comments to yrityspalvelu@messukeskus.com by 30 April 2025.
• Register co-exhibitors participating in your joint stand through eMessukeskus on the Co-exhibitors -page on 6 June 2025 at latest.
• If you wish to change all or some of the eTickets included in your stand to printed tickets, please contact our customer service yrityspalvelu@messukeskus.com by 6 June 2025.
• If you have ordered graphic products or if your stand includes graphic products, please remember to send the necessary materials to graphics@messukeskus.com by 2 August 2025 at the latest.
• Plan and order your stand structures by 8 August 2025 in order to acquire the products at a lower cost.
  • On 9 August 2025 prices will increase by 20%
  • On 21 August 2025 prices will increase by 50%
  • On 3 September 2025 prices will increase by 100%
• Announce the new products you will be exhibiting at the event through eMessukeskus one month prior to the event.

By decision of the Finnish government, the general VAT rate will be 25.5% starting from September 1st 2024. This change will affect the pre-invoicing of our upcoming events.

If you have a current open invoice, you can pay it with the 24% VAT rate until August 31, 2024. If you know that your payment cannot be made by this deadline, please contact us at laskutus@messukeskus.com to receive a new invoice.

Invoices that remain open as of 1 September 2024, will be credited and reissued with the new VAT rate of 25.5%.

Wed 11 September 2024 at 9 AM – 6 PM (9 AM – 12 PM professionals, media and VIPs only)
Thu 12 September 2024 at 10 AM – 7 PM
Fri 13 September 2024 at 10 AM – 8 PM
Sun 14 September 2024 at 10 AM – 6 PM
Sat 15 September 2024 at 10 AM – 6 PM

Check the construction schedules and entrances in advance.

Book your accommodation at the Holiday Inn – Expo hotel adjacent to the exhibition centre. As an exhibitor you will get a discount of 11% off the daily price. We recommend to book early – the hotel is very popular during the exhibitions.

eMessukeskus allows you, for example, to manage all orders related to your participation, invite customers to events, send badges, update your company profile and announce your stand programme.

Register co-exhibitors participating in your joint stand through eMessukeskus on the Co-exhibitors -page on 6 June 2025 at latest and ensure their visibility in the event info. Co-exhibitors will be granted their own company-specific account and ID to use eMessukeskus. Co-exhibitors can also edit their company profile (update the marketing name, upload logo, etc.) in eMessukeskus account on the Update your company profile -page.

Co-exhibitors will be charged a registration fee according to the event-specific participation conditions. The registration fee for co-exhibitors for this event is 440€ + VAT.

Check your invoicing details on the order confirmation and send any comments to yrityspalvelu@messukeskus.com by 30 April 2025.

Please note that changes made to the invoicing details after the invoice has been issued are subject to an additional charge.

Some of the list scammers we are familiar with are:

ExpoGuide, The FAIR Guide, UTP Digital Directories (fairguide.com), (Construct Data Publishers Verlas AG), Euro Business Guide, Eu company Directory European City Guide, The Millennium Guide, The European Internet Guide, The International Fax Directory or IT&T fax directory Europa-Club & World Travel Register, 1st European City Guide, The Tour and Travel Guide, Verlag Fax Directory, Classified Telefax Pages cdnet.at

These companies offer paid visibility to many of our exhibitors in foreign exhibitor directories and often send along a pre-filled list information form. The international association of trade fair organizers UFI has taken countermeasures, seeking to prevent the operation of these companies through legal means and warns its member companies about list scammers. Many countries’ trade fair organizers (including Messukeskus) have published guidelines on their websites for those targeted by groundless billing schemes.

Messukeskus has no affiliation with this company or list, and we are unaware of any benefit or visibility this list could bring to the company. The best way to ensure the accuracy of the list is always to verify with the trade fair organizer.

ACTION:

• If you are unsure in the future whether a list information request is related to your own participation in a trade fair, contact your contact person at Messukeskus.
• If you have already responded to such a scam information request and received an invoice, do not pay the invoice. You can send a message to the sender of the invoice stating that you will not pay the invoice. It is not advisable to react further to these invoices and collections. In practice, foreign scam firms do not have the means to collect sums for their groundless services.

The Habitare Pro area will hold a networking event Habitare Pro Party for professionals on Wed 10 September at 5.30 PM – 8.30 PM. Enjoy Kyrö Distillery drinks, music and meet colleagues and new contacts.

On Friday 13 September Shopping Night will offer visitors live music in the Genelec Lounge and exhibitors’ special offers and new products. Before the event, we will be highlighting the offers and new products on Habitare’s channels. You can add your own offers and new products in eMessukeskus by updating your Company Profile and Catalogue products.

Don’t forget to share your event participation and new product releases taking place during the event in your own marketing and communications channels such as social media. You can use the event logos, banners and images to advertise your attendance without restrictions.

We are publishing a list of all the exhibitors on event website. The list will be published approximately two months prior to the event, so please update your company information by then.

The company name you provided to the sales manager when confirming your event participation will be updated in the list. If you wish to make changes to your company’s marketing name, please do that in eMessukeskus – Market your participation.

In addition to the marketing name, you can easily upload your company logo, a link to your company website and any other information you would like to share with visitors (videos/photos). Please provide all the necessary information about your company at least two months prior to the event so that visitors have enough time to get to know the companies attending the event.

Please note that the marketing name must be updated at least one month prior to the event to be included in the printed brochure. The brochure will be distributed to the visitors of the event.

Send electronic eTickets which allows you to reach hundreds of potential visitors with just one click. You can send eTickets through eMessukeskus on the Invite your customers –page. You can send an unlimited number of eTickets and you will only be invoiced according to the number of tickets used at the event’s entrances (the number of tickets that may be included in your stand will be deducted).

If you wish to change all or some of the eTickets included in your stand to printed tickets, please contact our customer service yrityspalvelu@messukeskus.com by 1 August 2024.

You can also order extra printed tickets through eMessukeskus. The printed tickets are invoiced according to the number ordered. Printed tickets are delivered about a month prior to the event. Please deliver printed tickets to your customers in advance as it is not possible to leave tickets for pick up at the event’s entrances.

Send customised eInvitations through eMessukeskus on the Invite your customers -page.

The eInvitation tool allows you to reach hundreds of customers with just one click, and if necessary, you can also send multiple eInvitations to one recipient at once – easily, ecologically, and free of charge. Use only up-to-date registers for which you have marketing permission from the recipients.

The invitation contains a personalized code which your customer can use to skip payment on the event’s registration form. Each code can be used only once. We encourage visitors to register in advance to avoid lines at the registration machines at the exhibition centre’s entrances. When registering, visitors print out a badge that will allow them to enter the event on all days (the badge can also be printed out at the entrances of the Messukeskus).

You now have the opportunity to get the most out of networking at the event! With networking tool Tavata you can see other attendees beforehand and book 15-minute meetings at the numbered tables on spot. You can find the marked meeting-area at the event venue. Don’t miss out on the chance to find new cooperation opportunities, ideas, customers, experts, and other useful contacts! A part of the contact finding process is already taken care of, as Tavata matches you with the best suitable contacts based on your interests.

How it works:

1. Sign up and create a user profile: REGISTER HERE
2. Edit your event profile and choose what you are offering and seeking in this event.
3. Book meetings. Browse through other’s profiles and book meetings. Remember to accept or cancel meetings suggested to you as well. You can find them in your e-mail or on the Schedule.

Actively contact journalists and influencers inviting them to visit your stand. Publish press releases through eMessukeskus on the Market your participation -page and submit printable versions to our Press Centre, which is open during the event opening hours. You can recognize journalists by their PRESS badge and bloggers along with social media influencers by their CONTENT CREATOR badge. The event is attended by numerous media outlets.

Please advise the Communications Manager of the event your stand should include new releases, performers, a specific program, press conferences or other activities that could interest the media. This will ensure that overlapping events can be avoided.

Communications Specialist Pia Sievinen, pia.sievinen@messukeskus.com, puh. +358 40 559 9155.

Visitors want to hear about your company’s new products in advance. You can announce the new products you will be exhibiting at the event through eMessukeskus one month prior to the event. Your new products will be displayed on the event website, and you will gain free visibility through it.

This is how you announce new products through eMessukeskus:

1. Sign in eMessukeskus
2. Market your participation
3. Update your company profile
4. Catalogue products
5. Add new product

Promotarvikkeet, a trusted local business with over 20 years of experience, specializes in a diverse array of promotional products tailored to enhance your corporate identity. Its extensive selection includes customized apparel, pens, lanyards, badges, confectionery, exhibition bags, printed brochures, business cards, flyers, roll-ups, exhibition tables, and display stands.

Promotarvikkeet is pleased to offer Habitare exhibitors an exclusive 10% discount on all orders made before 11 September. Simply use the code Promo10 when placing the order to enjoy this special offer.

The Promotarvikkeet showroom is located at Helsinki Fashion House, Mikkolantie 1A, 00640 Helsinki, Finland. Ph. 09-54246400 or asiakaspalvelu@promotarvikkeet.com.

Visitors look in advance for information about what the event has to effer and what will be happening at the stands. Does your stand offer a specific programme during the event? The programme can include product presentations, speeches, challenges, competitions or even tutorials. Update the program through eMessukeskus on the Programme -page to ensure its publication on our event website – this will guarantee you additional visibility completely free of charge.

Depending on your needs, we can deliver a customised stand plan with implementation, or you may choose an option from our ready-made stand collection to suit your needs. Reusability of structural materials and energy efficiency in lighting are key aspects of our stand packages.

If you have ordered graphic products or if your stand includes graphic products, please remember to send the necessary materials to graphics@messukeskus.com by 2 August 2024 at the latest. A 50% surcharge will be added to orders submitted late.

Materials required for graphic products:

• Print-ready PDF files (please check the material guide that came with your order confirmation)
• Header texts/logos

Lighting plays an important role in stand design, so please take into account the dim general lighting in the exhibition area when designing your stand. Please note that there is no general lighting in halls 6 and 7. If you wish, you can order extra lighting for your stand through eMessukeskus at Order products and services. The lighting will be tested during last days of the exhibition’s construction time. If necessary, you can order extra lighting after the test through eMessukeskus if you feel that the stand is left too dark (note that extra lights ordered in advance cost less).

We price according to price periods. The earlier you place an order, the more you will save on the required products and services. Furthermore, you can ensure the availability of necessary products.

Structures and furniture can be ordered through eMessukeskus under Order products and services. Placing your order by 7 August 2024, you will acquire the products at a lower cost. Save money by placing your order in advance!

• On 8 August 2024 prices will increase by 20%
• On 22 August 2024 prices will increase by 50%
• On 4 September 2024 prices will increase by 100%

More information: osastopalvelut@messukeskus.com

Structures over 250cm / 300 cm
Any stand constructions exceeding 300cm (in hall 6) or 250cm (in hall 3 and 7) are considered additional advertising space and are subject to an extra charge, the minimum charge is 450 €. Stands with two storeys: the square meters of the second storey are subject to a charge which is 50 % of the space rental. Any structures higher than 250cm have to be approved by a Technical Coordinator of the exhibition centre at least 45 days prior to the event. Please send the information to osastopalvelut@testimessut.fi for approval.

You can conveniently email or send passes to your event team member’s mobile device through eMessukeskus on the Submit Passes -page. The pass holder can print it in advance through the email link or the pass can alternatively be printed at any of the entrances of the exhibition centre or at our Exhibition Office. Badge pockets for passes are available at the entrances and the Exhibition Office.

You can create as many passes as necessary. Any exhibitor pass exceeding the number of free passes included in your stand will be invoiced after the event. Price: €10.48 per pass + VAT at 24%. The constructor pass is free of charge.

Free passes included in your stand:

• smaller than 6 m2 stand 3 pcs
• 6–10 m2 stand 5 pcs
• 12–21 m2 stand 10 pcs
• 24–36 m2 stand 15 pcs
• 40–50 m2 stand 20 pcs
• larger than 50 m2 stand 25 pcs

Co-exhibitors receive one free exhibitor pass.

The exhibitor pass is for your personnel at the stand during the fair. This pass is personal and valid during the construction, event and dismantling periods of the event. The pass must be always visible during the event. In addition, the pass enables its holder to enter the Exhibitors’ Lounge together with benefits for purchasing goods (including lunch for exhibitors and discounts in NoHo Partners cafes). The constructor pass is valid during the construction and dismantling periods of the event.

A barrier-free parking system Autopay by Europark is in use at Messukeskus. Parking charges are collected by Europark.

The entire Messukeskus area is a paid parking area, including the indoor exhibition halls. Parking is free for one hour (60 min) for loading, construction and unloading. Exhibitors who have been in the area for less than 60 minutes may drive out of the area without paying for parking. If unloading takes more than 60min, a parking fee must be paid. Please remember to drive out the same way you came in so that the boomless parking system registers your car.

The Exhibition Office assists exhibitors and constructors during the construction and opening hours of the event regarding matters such as stand orders.

Behind Messukeskus’ restaurant services is Northern Europe’s leading restaurant operator, Noho Partners, whose Restaurants & Event Catering guarantees high-quality restaurant services wherever and whenever it happens. Galas, parties, meetings, events and of course trade fairs are located on a different side of the hall – so are our restaurants and catering.

Stand services
It is possible for business customers to pre-order catering for their trade fair stand through the online store. We can grant corporate membership to Finnish companies.

If you want to order booth catering without corporate membership or the company does not have a Finnish business-identification number, you can contact us at messukeskus@noho.fi.

When ordering stand catering, please remember to think about furniture needs also:
Restaurant services sales help in planning furniture needs and orders furniture for you from Messukeskus stand service. Furniture costs are charged on the same invoice with catering. Serving furniture brought separately to stand/ events is not included in the prices of servings.

Food and drink tickets
You can order electronic food and drink tickets based on QR codes for the amount you want or choose a specific product, the tickets are distributed electronically, or they can also be printed. The ticket serves as a means of payment in selected restaurants, and the tickets of corporate customers are charged according to usage.

It is possible to purchase tickets from the online store without corporate membership also with an advance payment by choosing online payment as the payment method.

You can reach the Restaurants & Event Catering sales team by email: messukeskus@noho.fi or by phone +358 41 732 3712, the sales service is open Mon-Fri from 9 a.m. to 4 p.m.

On-site exhibitor restaurant service during the event: phone: +358 41 732 3862

The Exhibitors’ Lounge is open during the opening hours of the event. The Exhibitors’ Lounge can be found on the 2nd floor in Siipi conference area. The door code is presented on the exhibitor pass.

You are welcome to come and enjoy a cup of coffee in the Exhibitors’ Lounge. The space has a small kitchenette together with toilets and showers.

Never leave valuables accessible when the exhibition day ends. Take care of all necessary insurances and consider renting possible safety accessories such as showcases, locks or security cables for computers and / or monitors.

In like manner we are prepared to take care of other possible security needs regarding your stand. These needs can be addressed with our security services partner Securitas. Read more about the available security services on eMessukeskus under Products & services in the category Safety (underStand services).

Mark items delivered to our Construction Service as follows:

Messukeskus Helsinki / Name of the event
Name of the exhibitor, stand number
Contact person and tel. number
Messuaukio 1
FI-00520 HELSINKI, FINLAND

Corporate customers can connect to the Messukeskus Exhibitor wireless network at Messukeskus. This network is separate from the Messukeskus network used by our visitors.

We will provide the password in a customer message before the event, but you can always find the password in eMessukeskus.

We are also able to meet any additional corporate network needs, wired or wireless, which you can explore on eMessukeskus. Our contact person can also help with any practical questions you might have.