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Art of living!

The Habitare 2020 theme, Art of living!, is all about cherishing the moment, and having an optimistic outlook on the future and a hands-on approach. The 50-year history of Habitare is also visible in both, the theme and exhibition design.

The theme of the 2020 Habitare is Art of living! It highlights enjoying the moment, embracing creativity and craft as well as Habitare’s 50th anniversary.

In today’s unpredictable times we want to have a positive impact on the environment and live in fair and equal manner.  The importance of human factors and creativity will be emphasised when, with automation, machines take over the most routine tasks. The digitalisation of society has influenced our lifestyles, but our basic needs have remained the same.

“The turn of a decade is a new beginning: a chance to stop and reflect on the direction in which we are moving. We are all concerned about how to live in a fair and equal manner in a time of climate crisis and rapid digitalisation. We want to make a positive impact on the environment, and many see the home as a space for political action”, say the designers behind the theme, the trend expert Antti Rimminen from Urban View, and the producer and cultural journalist Mia Dillemuth.

The Art of Living! theme combines a minimalist primitive aesthetic with the latest technology. The materials and colour scheme feature familiar natural elements.

Exhibition design 2020