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Habitare Choice

Habitare Choice to highlight companies’ actions in responsibility – the new area to be curated by the interior stylist Susanna Vento

Habitare will, at the autumn 2023 fair, introduce a new Choice area that highlights responsibility and sustainability. Habitare Choice welcomes companies and organisations that have made conscious choices in favour of a more responsible and sustainable future. The exhibition will be curated by the interior stylist Susanna Vento.



Habitare’s new Choice area will highlight the actions companies and organisations have taken towards a more responsible and sustainable future. Exhibits will include products and product concepts that focus on responsibility and sustainability. The driving values behind the area, to be realised in collaboration with the interior stylist Susanna Vento, include inclusiveness and the acknowledgement of responsible actions.

“We want to highlight companies and organisations that have taken significant steps in a more sustainable direction, in terms of both production and materials. If a company is doing something particularly well in terms of responsibility, people should know about it. Change begins with individual choices and new ways of doing things. At the same time, it is important to remember that companies cannot change overnight. Habitare Choice provides a place to acknowledge small, good deeds”, says Susanna Vento, describing the starting points of the design.

Vento would like visitors to Habitare Choice to experience moments of revelation or insight regarding sustainable design. Being responsible and eco-friendly does not exclude aesthetics, which is to say that products can also look appealing and beautiful.


“Responsibility should be a key part of the consumption behaviour of every one of us and the starting point for the business of every company. However, it is a complex and ever-changing world, and the real challenges are bigger than just people. That is why even small actions matter. They accumulate and move things forward towards a better future. Choice is Habitare’s organic development path from its popular Ethical area concept towards making a broader statement and seeing wider opportunities”, says the creative director of Habitare, Laura Sarvilinna, who adds:
“Choice introduces visitors to companies, innovations, services, and values that bring us closer to a better tomorrow. We hope that one day, responsibility will no longer be an area, a campaign, or a curiosity, but will be built into consumer choices and business operations. Until this time, we can embrace the perspectives and offering of Habitare Choice.”

In addition to responsibly created products and concepts, Habitare Choice welcomes material innovations. The exhibition structures used in the area are 100% recyclable.

“Finland has made some great innovations, including pulp-based textiles and biodegradable packaging materials. And the changes are truly spectacular. Even now, any one of us can make more responsible choices”, Vento points out.


The companies participating in Habitare Choice:

Villa & Peite, Udumbara, Studio Frö, Sees, Arkivé Atelier, Franckly, Iittala, Kinnarps, Jokipiin pellava, Organoid, Elisa Penttilä, Bolon, Arabia Vintage, Sustonable, Olkilevy


The official flooring partner of the Habitare Choice area is Bolon.