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Explore the Finnish Market

Finland’s largest interior decoration and design event and the most internationally prominent showcase of Finnish design is to be held at Messukeskus Helsinki from 9 to 13 September in 2020. The fair annually gathers together both professionals and media representatives, as well as interior decoration and design enthusiasts and opinion leaders.

With its nearly 60,000 design-loving visitors, Habitare lets you learn about the Finnish market, contact customers and trade representatives, as well as to use the exhibition stands to present, launch and retail at the event.

13,000 professionals and influencers in the industry come to see the latest and most inspiring collections, experiences and ideas. 450 companies gather together to showcase their products and services.

Facts about Finland

Known for both timeless and contemporary design, Finland continues to create an international buzz today, including as the happiest country in the world. Maybe good and democratic design is one of the reasons behind happiness?

The share of housing and interior design out of all household consumption in Finland is 35.5%. The average spending per capita is higher than the EU average: in retail €7,423 per capita, for interior and design €481 per capita.

In 2018, the total volume of construction in Finland increased by 3.5%. The total area of commercial and office buildings in Finland is 7.3 million square meters. The total area of public service buildings in Finland is 4.1 million square metres.

Sources: Statistics Finland, 2017; Survey on trends in consumption, hybrid consumption, meaningfulness, coziness and humanity, Association for Finnish Work; the K-Retailers’ Association, 2018; Ministry of Finance, 2019; Confederation of Finnish Construction Industries: Economic Outlook, October 2018.

Success Stories

“Our pop-up shop at Habitare was hugely popular. The fair started a success story, thanks to which we will soon open the largest MUJI store in Europe in Helsinki.” Takuo Nagahara, CEO, Muji Europe Holdings Ltd. Read more
“The fair week is the culmination of many things, and the fair also helps clarify the future direction of the company.” Annaleena Hämäläinen, Creative Director, Hakola Oy Read more

Please contact us for more participation options – We’ll help you to reach the visitors in the most efficient way!

Mari Sobott
Sales Manager
+358 50 5939 651
mari.sobott@messukeskus.com

Noora Haatainen
Sales Manager
+358 40 450 3503
noora.haatainen@messukeskus.com