Habitare 2019 exhibition design to be conceived by Laura Väinölä
The exhibition design of the autumn 2019 Habitare will be by the designer Laura Väinölä. Väinölä is a new-generation designer who moves effortlessly in various areas of design and visual art, ranging from graphic design to spatial design, working both as a designer and as a creative director. Her work brings together aspects of art, fashion and contemporary phenomena, coupled with a sense of playfulness and surprise.
The exhibition design by Väinölä, entitled The Shades, plays with surrealism, realities and imagination. The Shades will be made up of two elements: the real and the virtual. The real, tangible installation in Habitare’s event area is made up of curtains that border the Arena stage. Väinölä says she wanted to come up with an everyday thing that sits well with Habitare’s theme 2019, Mindspaces.
The virtual part of the exhibition design will be carried out with Arilyn application, which uses augmented reality (AR). Also used at the Amos Rex museum, the application will give an augmented reality view to Habitare’s first virtual home design collection. The Shades invites visitors to enter dreamlike worlds.
“I am happy to be able to bring augmented reality into the world of Habitare. Augmented reality enables you to introduce a new type of visuality and to offer a veritable visual feast of design”, says Väinölä.